Generic drugs to break through-.docVIP

 PAGE \* MERGEFORMAT 14 Generic drugs to break through? Homogenization of generic drugs and the excess capacity so that competition is already heating up of the state, home to thousands of domestic pharmaceutical companies generic drugs for a living, how to survive in the bloody battle in? How to break loose after Dram has become a leader sleepless nights for all one-minded. In this paper, some of the problems encountered in actual combat to submit their views, hoping to get industry peers echoed and corrections. 1, general medicine to promote the general pattern: Low-cost generic drugs because the profit could not support a large marketing team, most businesses rely on commercial distribution, using the total distribution, or general agent system. Some species simply sub-contracted out to business or individuals, enterprises take part only a meager profit. Only a small number of brands can be strong with capital accumulation and financing capability, the formation of regional or national marketing network, relying on rather than relying on the depth distribution of commercial walk the difficult path. Total distribution or general agent system were limited by business, were forced to sell most of the profit incentive for the channel because of the lack of brand, these factories can only be the main means of competition is the lowest level price competition. Entirely dependent on commercial distribution of the model, the product can not be bigger sales volume and sales can not be stabilized. This article focuses on the self-built marketing network marketing model of generic drugs. 2, general medicine major consumer markets: The trade to consumption of drugs is divided into one place, second and third terminals, the first terminal that major hospitals (each company of the ‘first end’ different definitions, some of the above refers only to the three hospitals), and the second terminal is retail pharmacies, third terminal is defined in large hospitals outsid