GM and Ford- very different strategies and the effectiveness of cross-border M amp;amp; A.docVIP
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GMandFord-verydifferentstrategiesandtheeffectivenessofcross-borderM
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GM and Ford: very different strategies and the effectiveness of cross-border M amp;amp; A
Published ahead of the United States ‘Fortune’ magazine recently released its 1999 annual ranking of the U.S. Fortune 500 companies. General Motors Corporation ranked the 12th consecutive year the first 500, the annual income of 189 billion U.S. dollars. In 1998 came in second place with Ford Motor Company fell to 162.5 billion U.S. dollars annual revenue fourth.
Asian economies started to recover in 1999, the United States 500 big companies last year, total sales increased by 10.2% over the previous year, earnings increased by 28.7%. Why General Motors can survive for 12 consecutive years and never waver in the top position? The Ford not only failed to keep the operating results of the past, but dropped to fourth place, which is quite different from their cross-border business strategies are closely related.
General: Respect is M amp;amp; A side of superiority and autonomy of the
General Motors already is exploring how to implement the best in the global M amp;amp; A strategy. It was originally acquired Opel Motor Company, and later shares Isuzu, Suzuki Motor Corporation. It seeks the production in the United States with Toyota Motor Corporation to cooperate on the engine. That is, it applied the acquisition strategy across the river by feeling the stones, respect for each company’s own decisions, give full play to their strengths. From the mini-cars, commercial vehicles to high-class cars, General Motors almost all types of automobile production, but compared with the Ford Motor Company, in the production of high-level cars are slightly inferior.
General Motors introduced the M amp;amp; A strategy, the advantages of establishing their own brands to maximize the ability of companies make their own decisions have made remarkable results. But as yet can not be said in a shared vehicle chassis and infrastructure and other resources to achieve a gr
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