Gree affair will lose focus on air image.docVIP

 PAGE \* MERGEFORMAT 4 Gree affair will lose focus on air image Gree want to enter the refrigerator industry in recent days has been a media blitz in major appliance news. The comparative Recently, Griffith over the past few low-key, restrained style, with all kinds of “heli independence group” remarks appeared in the major media, may be able to see some clues. Gree air conditioner is facing its biggest since the establishment of the company’s performance since the pressure in the first half of this year, many household electrical appliance enterprises in the report, the profit situation is very good, and Gree are mediocre, and secondly, in the market, Gree air-conditioning continuously by the U.S. electrical appliances, which shares a strong competitor threats. Therefore, the past few days caused by the normal Gree, continues with “outrageous remarks” exposure in major media, so that the majority of consumers feel that, unlike Gree former “Gree”, but rather Glanz, Dong Mingzhu not like the former “director of Pearl”, but rather Galanz Yu Yaochang. As we all know, Gree air-conditioning to give consumers the memory point is its “focus on air-conditioning,” the brand image. And by the accumulation of many years in the industry and consumers in mind, a deep under the brand bar scene. And then, Gree air-conditioning In order to maintain its focus on air-conditioning brand reputation, Gree small household electrical appliances will also be forced to “dead end”, showing its focus on the costs of air conditioning and costs, but also strengthened the confidence of consumers to buy Gree air-conditioning. But today, such as to enter the refrigerator Gree air-conditioning industry, can not predict what the outcome, but one thing can be said, into the refrigerator industry, will dilute the limited resources of Gree air-conditioning, for example, will dilute the “focus on air-conditioning,” the brand image. A brand image building, not an overnight thing, Gree air-con