GREE VS Gome- The standoff between the two channel mode.docVIP

 PAGE \* MERGEFORMAT 9 GREE VS Gome: The standoff between the two channel mode 1, ‘Gree mode’ risk of further questions Gree air-conditioning industry as the ‘alternative’, over the years with its unique ‘Gree mode’ and maverick, for which they are different aspects of the industry, different motives accused has never stopped. The so-called ‘Gree mode’ refers to nothing but two points: First, the brand on the pattern of specialization, one channel on the model of regional sales companies. Two years ago the industry for the ‘Gree mode’ criticisms focused on its brand on the pattern of specialization, while Gree Zeyi proved the so-called ‘a basket of eggs’ accusation is a completely theoretical distortion. Specialization and ‘a basket of eggs’ totally not the same thing, on the contrary, the brand’s professional exactly embody Gree air-conditioning industry is to make a long-term strategic business plan, rather than some small brands out of a time of industry attracted by huge profits to do short-term speculative-style intervention. Gree brands specialization is a major industry leader can do one of the factors of the original action, and some smaller brands have been the industry reshuffle ‘wash’ the main reason may be the lack of Gree’s the spirit of such long-term strategic business . Gree successful it is a fact, and now seems to have been a few of them ever challenged the brand is on the pattern of specialization, but the Gree ‘special forces lone’ always seem to peers and the industry, some people feel uncomfortable. Since the ‘Gree GOME incident’ with the March 9 domestic home appliance chain Gome boss issued to the various branches of a ‘stock on the liquidation of Gree air-conditioning emergency notification’ and since the full-blown, industry media, as well as many industry give full attention to this incident and enthusiastic discussion. As the discussions were gradually deepening, increasingly the focus of discussion focused on the Gree’s ‘regiona