Green thinking PR Consultants- Crisis five-steps to.docVIP

 PAGE \* MERGEFORMAT 12 Green thinking PR Consultants: Crisis five-steps to Said today’s trend, ‘full of crisis’ by no means an alarmist. From the inferior milk powder incident in Fuyang, Anhui, to the Kentucky Sudan incident, to the Sanlu melamine incident ... ... every time a crisis like a sprint, like the global financial tsunami, everyone’s nerves: Government angry with the media clamor, and business at a loss of ... ... In fact, the perspective behind every crisis, not those acutely affected by a mistake of the producers, but consumers suffer injuries after the sinking, hard to heal the heart. So, how do we enable consumers to lead a real worry, at ease, comfortable life? First establish a correct sense of crisis ‘Be prepared’ is the first corporate response to the crisis. Companies all employees must recognize every department, every aspect and every person’s actions are closely related with the corporate image, crisis prevention depends on the concerted efforts of all staff. Full sense of crisis can improve the capacity of enterprises to withstand the crisis, effective crisis prevention generated. Even if a crisis arise, they will reduce losses to a minimum. As early as 1985, Haier Group CEO Zhang Ruimin, in the presence of all employees face, will be 76 units of refrigerators with a minor quality problems in public destroyed, so that employees had a sense of crisis and sense of responsibility, thus creating a set of Haier unique style product quality and service, such as ‘the user is always right’, ‘Hale not sell products, but the credibility’, ‘good faith forever’ and so on. Haier’s survival concept: ‘always with fear and trepidation, always skating on thin ice’, but also gives us a strong sense of crisis and a sense of crisis as Haier Group, the key to open the door to success. Similarly, as early as five years ago, inferior milk powder incident in Fuyang, Anhui has already sounded the alarm for the milk business, but the safety of infant formula