Group buy new solution.docVIP

 PAGE \* MERGEFORMAT 18 Group buy ‘new solution’ Moderator: Zhao Ping Guests participate in the discussion: Vision (China) Management Consulting Co., Ltd. From EMKT. Marketing Vice President LI You-jun Beijing Di Zhi into a management consulting firm, senior consultant Peng Hongguang Jiuguijiu Company Limited Deputy General Manager Fan Chen Beijing Holford Xin Ge Xin-feng, deputy general manager of marketing Theme Background: From the current market situation, many companies and dealers to Group buy as a business development strategy, expectations of Group buy for their own business operations and marketing breakthrough, and even some companies operating in the whole turn around the Group buy. However, despite the operation of Group buy more and more specialized manufacturers and refined, but the development of Group buy is increasingly difficult, and even some of those companies to reflect Group buy advantage is weakening. Blue Ocean to the Red Sea from the competition, Group buy Group buy the course of development shows that the strategic position in the enterprise needs to look again, the mode of operation and the role of Group buy, but also engaged in re-building and interpretation. Group buy need ‘system works’ Group buy for the model that many manufacturers have just started, is still feeling its way; Group buy directly to consumers, the relative risk is relatively small, which is regarded Group buy a lot of high-end brands as a core to the operation of the main channel; Group buy overturns traditional thinking and mode of operation. Moderator: At present, many manufacturers are casting their eyes in Group buy, and even many companies have also set up a special department in operation. However, we can see that because of ‘enough to go round’, Group buy resources are limited, is more and more difficult the operation of the Group buy big. So, the importance of market operation in the Group buy exactly how much, how do we re-examine Group buy, Group