Grocery stores do first breaking impasse by ultra.docVIP

 PAGE \* MERGEFORMAT 9 Grocery stores do first breaking impasse by ultra Citrus condiment plant is a regional condiment manufacturer. Production of condiments is not long, the product owners to go wholesale and retail channels, some in the local market sales. In order to cater to supermarkets, rue condiment market resources for full tilt to the supermarket stores, hoping the situation from the store to open. However, although there are several categories rue seasoning products, and not particularly outstanding products, consumer acceptance in general, brand strength is not strong. Therefore, the supermarket does not attach importance to the rue, due to higher charges, many supermarket products rue incomplete or even not allowed to enter food items, but also how to enter after the display, how the basic sales from supermarkets, have the final say, sales promotion was thrown into the embarrassment of not selling situation. Enterprises are doing is not, will not do not be. By super-imposed last one eliminated kept alive numerous companies feel the pressure. After the enterprise and market research, the author will rue adjust seasoning marketing strategies in order to convenience stores and grocery pre-dominated, post-oriented in order to store and quickly out of trouble. Do first convenience store, grocery store There is no doubt that supermarkets are shipped most capable terminals. However, according to rue the current market-based condiment, the main walking malls premature. Because by that time led to unequal status of enterprises is very passive, fully living in disadvantage. Citrus must move away from excessive dependence on store situation, the full expansion of convenience stores and grocery stores. To do so because there were five points: First, because of weak resistance and the cost of the brand into the stores are large, so that the cost of the brand is difficult to bear for the disadvantaged and digestion. Second, the market still has not formed a