Heinz Sudan incident news public relations ferry crisis-.docVIP

 PAGE \* MERGEFORMAT 8 Heinz ‘Sudan incident’ news public relations ferry crisis? ‘Sudan I’ hurricane Heinz In the United Kingdom identified some seasonings contain carcinogens ‘Sudan I’ industrial additives, the Heinz Meiweiyuan (Guangzhou) Food Co., Ltd. was found to six kinds of successive containing ‘Sudan I’ in the products in question. Just calm near the ‘food safety’ the sea, but also stirred up huge waves. In 2004, the ‘food security’’waves’, giant can of calcium-containing hydrogen peroxide, Teflon cancer, taste things up containing toxic substances, poor-quality milk powder in Fuyang, Longkou Dufen silk, drugs, flour and other enterprise products critical incidents, a wave after wave of coming to the consumers, causing concern of the whole society, but also allow consumers to panic once have been thought to eat a certain food health and safety actually cause cancer, so that consumers really difficult to accept. After much thought of the crisis, companies will learn a lesson, attach importance to the general health and safety of the people and less production of some of the things that endanger the safety of consumers, government departments will become more responsible point, less to go point-point form and to do more practical so that the public flies not so scary that can be thought was that the old wounds healed, the new injury to another. In a ‘healthy `activist’ as the theme of 2005 ‘3` 15 ‘comes to talk about this topic more and more people feel heavy. Here, we temporarily put aside ‘cancer’, ‘poison’ and other frightening topics, and from corporate public relations level, take a look at the face of ‘Sudan I’ hurricane, Heinz how to press a crisis public relations, to see whether it can survive Katrina . Press conference ‘position’, reduce the credibility of the crisis Heinz checked problem products, Heinz (China) incident on the 6th of this month to hold a press conference in Guangzhou, Qi Song, president of Heinz China made at a news