Hits 2003 - 2004 wine marketing phenomenon Keywords.docVIP

 PAGE \* MERGEFORMAT 33 Hits 2003 ‘/ 2004’ wine marketing phenomenon Keywords * Health and Healthy Wine Wine Healthy Wine - 2003 China’s most popular wine in the word. Benchmark Case State Liquor Maotai - brewing high-quality life with ‘a good drink a health to’. Ginsber force - a modern white wine, health, 100 Jinwei - with ‘do not add formaldehyde, the health of beer brewed’ beer pointing its sword towards 2004 Health Breakthrough Ningxia Red wolfberry wine - drinking a little, a little more healthy Marketing Comments: the summer of 2003, Jinwei with ‘do not add formaldehyde, the health of brewing beer’ for the chief selling point, opened the beer industry after another health crisis, and pointed out that the concept of the anchor is ‘green technology’. Kingway Brewery, no matter of ‘do not add formaldehyde, the health of brewing beer’ demands, Ningxia Red wolfberry wine ‘drinking a little, health, a little more’ healthy advertised, Ginsber force ‘modern liquor, health 100’ propaganda, or Chinese wine Moutai’s ‘brewing high-quality healthy living and a good drink to’, from the marketing point of view, first of all means personalized marketing thinking and marketing strategy, will dominate the future of Chinese wine market. Pu world’s people, with the arrival of wealthy and strong country, all of life is no longer the pursuit of food and clothing, but the pursuit of a quality of life and quality of life, so health has become the common pursuit of people’s wishes. First of all alcoholic liquor as a beverage, naturally with consumers consistent with the objectives of life, health, became a number of wineries spread their ‘concept’. Through Maotai, JIN Shi-Li, Ningxia Red, Kingway Brewery, in order to boast about its health, personality, they clearly show that from a consumer’s interests, comply with the consumer trend is a natural choice for all wineries, on the other reason for this note of health claim to be, in essence is to attract ‘the eye of consum