Home-made plate to lead the differentiation Olympic marketing.docVIP

 PAGE \* MERGEFORMAT 5 Home-made plate to lead the differentiation Olympic marketing Because of the Olympics, the struggle between the major video manufacturers again to a new climax, Youku, Sohu video or the Tencent video, have made full preparations for the 2012 London Olympics. Is the original home-made forum for the video site, the only reflect the contents of the differentiated brand in the context of the Olympics draws near, homemade original forum will become the main battlefield of the video site Olympic dispute and focus the impending The arrival of the London Olympic Games, the video Web site have been flashed Olympic-made part and homemade products strategy, not only attract a lot of users concerned about its marketing value of gaining advertisers attention. Multi-dimensional publicity Olympic information Compared with 2008, the attitude of users in China for the Olympic Games to the audience by the ownership change, at the same time, the user is concerned not just London Olympics, including London’s scenic, cultural, customs, and culture, these are user interest Based on this, the major video sites, produced a humanistic spirit within the framework of the original video. Sohu video launch London in mind gt;gt; lt;lt; Journey to the West as the core of the series of original programming, Youku and potatoes have also opened on the page related with Olympic plate lt;lt; Olympic gt;gt; and lt;lt; action gt;gt; London, are subject to the wide range of users attention. Compared to the above video sites, the Tencent video Olympic strategy is to open earlier. The Tencent video in October of last year released the first Olympic strategy announced that it will be launched in the Chinese teahouse lt;lt; gt;gt; (hereinafter referred to as lt;lt; teahouse gt;gt;, lt;lt; goods Wei barracks gt;gt; England gt;gt; and lt;lt; global core file original programs and Olympic champion to participate in 10 Olympic micro film. lt;lt; Teahouse gt;gt; file Leu