How to brand financing- - Analysis of unconventional brand-building.docVIP

 PAGE \* MERGEFORMAT 12 How to brand ‘financing’? - Analysis of unconventional brand-building Stones from other hills may serve to polish jade. Brand building is not only ‘one way Huashan’. Financing refers to the brand with some of the outside world has come to the available resources, the resources of other brands or personalities and characteristics of effective bundling and grafting, using the least money to achieve brand image and character to shape their own purposes, thus transformed into improving product competitiveness in the market. Brand is the process of financing health care for the brand and increase the process of nutrition. When the brand over a long period of development and accumulation, with higher visibility, reputation and loyalty when the competition in the market will naturally occupy a larger advantage. But the majority of SMEs is concerned, is more important is how in the absence of these ‘three times’ before, but also in the brand wars invincible. Brand Finance is to use unconventional means of rapid increase in brand building brand image, to help companies in the market Walled siege swept a very effective strategy. Financing for the brand, you must first of all clear what you want to create a brand, to the minds of consumers bears the traces of what kind. A different brand personality will attract a different consumer groups, it is necessary to understand your target customer base, what are the factors that can influence consumer buying psychology and behavior. For example, we found that central air-conditioning market, consumers pay more attention to the quality of the product itself and services, price is not very sensitive. So we have to turn the cost of their own branding industry, technical experts from the image of excellence for quality, giving the impression trusted. Made clear after the brand’s personality traits is necessary to find out what resources exist in graft over for you use. We often see in the enterprise wher