How to channel the energy into sales-.doc

 PAGE \* MERGEFORMAT 9 How to channel the energy into sales? Channel construction has become the core of many enterprise marketing, channel, have been labeled ‘Wang’ or ‘treasure’ words, even though nothing wrong but it seems to have toward the other extreme, sign, business or corporate marketing departments desire to share channels evolved into ‘predatory’ offense level. However, enterprises in the fight mad after a while come true that we still talking about the same: is not filled with desire and vision to be when you do not cherish. Enterprise development and the cultivation of the channel to be added to achieve a point, but the huge business-to-channel input to channel the energy gathered has not been converted to market output or sales, the business began to withdraw troops, or taken for granted again and again to do exercise in futility - to continue to channel development or cultivation. Boiler wanted to, like kotelshchik features a move to the oven shovels coal increases continuously simply can not wait until the fire is not found in coal combustion to Tim Wong on coal, the results of what will happen? Oven is definitely a result of accumulation of large quantities of coal stove flameout. Enterprises attach importance to the construction of channels, channels must be avoided because of excessive investment of resources which led to ‘turn off’, so that requires business or business marketing manager must channel where the ‘coal’ (energy) into ‘heat’ (sales), channels of energy that is converted into sales, how to channel the energy into selling it? A correct understanding of the life cycle of channel In reality, business channels, lack of understanding of the operation cycle, resulting in a natural state enterprise channel management, field marketing personnel simply try to carry out channel development or cultivation of neglected channel development or nurturing of the real purpose is the pursuit of channel outputs, this one-sided The, aimless iner