How to create a brand concept to make a profit-.docVIP

 PAGE \* MERGEFORMAT 6 How to create a brand concept to make a profit? The lack of communication there is no vitality of the brand personality and brand conceptualization of survival there are six rules to follow. Domestic enterprises, the brand has long been a lack of deep understanding, often simply do that on television a few ads, brand information can be easily disseminated to consumers, brand image can be easily set up, this is actually a fatal Misunderstanding. The lack of dissemination of the concept of brand personality is not viable, can not and is unlikely to add value to the brand itself, but do not expect any miracles in sales of its creation. Chinese domestic brands and the world-famous brand gap is evident, not only on the strength of the gap between the enterprise, but also the brand planning and management gaps. How to build a consumer’s brain to create profitable brand concept, gold, light should not be just an instant flash, to make it impossible to cover up and long-lasting Mi-chan, of which there must be rules to follow. 1, the question of whether consumers physical and psychological existence and of your product-related, long-term potential of unmet desires? It is hoped that access to entertainment, I hope to be able to reflect the stylish ambience found on the dress not keep up with trends afraid! Unable to speak buzzword right shame! Who does not want to lower prices to give their children a so-called computer! Who would not by low-cost means to improve children’s speaking ability! (So China has a learning machine, repeat the success of machine) who do not want to watch movies at home! (So that people like DVD and pirated discs) people have at the dinner table with others openly discussed with the desire to do sex-related issues? (Viagra on the provision of such a possible revolution in medicine that it sense the theme of the sun rather to encourage people to talk about generously and happily accepted their high prices) 2, can you be