How to open a new brand of small household electrical appliances market.docVIP

 PAGE \* MERGEFORMAT 6 How to open a new brand of small household electrical appliances market Just as people have the same illness and death, enterprises also have the rise and decline. The creation of small appliances for the new brand will also be faced with a new market. Either from the brand and corporate strength, and big brands can not compete. However, each brand has its existence and business rationale and methods. For the new brand, of course, has its growth in space. Here the author From EMKT. from marketing-by-element to talk about their views on this point. For new brands, initially in the market are generally in a weak position, brand recognition is low, companies are weak in strength and sales network is not formed, advertising and promotion, and other resources. Lack of access to supermarkets compete with other brands. Service network is not sound. The new brand by various factors such as constraints, manufacturers and limited resources. This state of affairs demands that we must do a strategic decision to focus a little advantage of surprise, to achieve regional breakthrough before the national scheme. First of all, the new brand must have a clear differentiation and unique advantages, and constantly innovate. In ensuring the quality of products under the premise of maintaining a certain grade to form their own style, consumer groups broken down. Improve the product, under the same function in materials and design, with the price, an increase in product features and services. Second, the pricing strategy to balance sales and profits. To maintain a certain high-end machines make profit, their image, and more are in the low-priced and the sales of special machines to go to attract dealers and promotion of consumer purchase, occupy the market share, making the impact. Third, the correct choice of the brand channel strategy. For small household electrical appliances, the different products have their own unique sales channels. Picked the right