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How to open more stores-
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How to open more stores?
In recent years, the brand shoes store expansion process, we all grab prime locations in Yang Street, find the corner of Pu, dig a good rival stores, etc., so do tricks, and a busy shopping district counties shop with limited resources, the business who cares about shoes, but many. A number of brand shops and quality, the separation of the terminal on the winning or losing, but also separation of the brand operators and enterprises to the level of vision. Today, a county dealer K asked me: “I think if you open three stores, if in the county, what position in the development of the town can not?” By the original words, my analysis is as follows: 1, multi-store and multi-store cost of flat will reduce the cost of its future to follow up with a higher rival shoes business, squeezed into the district than today, continuing the accumulation of ultra opponent, gain an advantage over those who win the position. 2, a busy street with gold sections open multiple stores, you can grab more market share, popularity is good, but the cost is high. 3, township shops, community can shop for discount, or extension of stores, the limited capacity of the tree card can only be an advantage to add. 4, B-class roads in the open, you can squeeze out part of the motley crew, to increase my brand new market share, but it is difficult and Wong Street sales compared. 5, the other sections open to interception of popularity, to increase the visibility of stores strokes, can produce some advertising effect, but if the shop does not make money, the franchisee is very realistic, generally do not do this exercise in futility. K listened to my analysis, said: “choose to do business under the address like Go, Chess wrong one son, round loser!” I am K said: I know your character to do it first. Your one shop in the gold section of the Yang Street, with strong rivals for years as “Three Kingdoms” of the situation, several years
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