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How to open the terminal market in rural areas-
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How to open the terminal market in rural areas?
China has more than 900 million farmers, rural surplus labor force is growing rapidly developing into the cities, the farmers purchasing power is constantly upgraded and has moved beyond the spending power of the city ten years ago ... ... maybe the analysis is inaccurate, is not scientific , but a very positive message told us: the rural end market being the community’s attention, how best to open the terminal market in rural areas has become a better future enterprise development.
From cities to rural areas, the necessity
Commercial development in the history of a century, tells us: the development of enterprises from the city began. China’s enterprises get out of this ‘universe’. After nearly 30 years of reform and opening up, China’s urban development has already begun to take shape, all kinds of beautiful commodities, a thriving scene a reality. However, the city’s spending power has been basically reached to satisfy, and then have to be upgraded have encountered many difficulties, many of the companies began to develop the rural end-markets, and exploration.
There have been plenty of marketing gurus is widely acknowledged that, in order to enter the terminal market in rural areas and the most important thing is the capital, has lost the support of the capital, ‘is simply no way to enter the terminal market in rural areas’.
When looking at a large Chinese enterprises in the rural end-market ‘flow of saliva, but not touch’ the time, many foreign-funded enterprises had shot. Maybe P amp;amp; G is not the first, but P amp;amp; G’s ‘ROAD SHOW’ is really so that China’s people were happy for a while. In addition to P amp;amp; G itself, and no one knows whether P amp;amp; G, which served its purpose, however, P amp;amp; G is the number of end markets in the rural areas so that people know that.
From this point we can see that even though companies such as Procter amp;amp; Gamble has a
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