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How to sell counseling
PAGE \* MERGEFORMAT 21
How to sell counseling
A) the meaning of counseling
Counseling is the support and guidance, while the auxiliary is to help, that is, as we work through the appropriate ways to assist their respective members to work to acquire basic business skills; guidance, one at the appropriate time to his shortcomings and the need to change or improve the method. Steady sales organization in order to grow, its important to have a good guarantee must be effective; that the performance of each team member performance and marketing capabilities have maintained relatively high levels. The significance of counseling is:
1. Enhance the staff’s sense of belonging; 2. So that employees can quickly upgrade the level of operations and improve performance levels; 3. Potential inspire staff; 4. Motivate the team by members of passion; 5. Enhance team cohesion and build a positive work ethic. In the past, the general guidance is based on ‘master train an apprentice’ in the form of the saying that ‘the master, self-cultivation in the personal’, stressing that the guiding teacher gives guidance to disciples mainly through its own work in practice, explore, and then come to your own experience, summed up for their own set of marketing practices and ideas. Such an approach has two outcomes. First, ‘excel rather than blue’, Every Generation there is new out, each leading the trend for hundreds of years; The second is from bad to worse, worse than its predecessor generation. ‘Master train an apprentice’ approach is a typical empirical. Since it is a personal experience, there is no uniform ways and means, not having to copy the sales skills and processes, the results can easily lead to ‘Renzouchaliang’ consequences. So, now companies are advocating building a ‘people can go, but the knowledge must be left behind’ in knowledge management system, which of course is also an important part of nurturing staff.
Therefore, to achieve this goal, we must change the origina
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