Hypermarkets how to promote the full source of customers-.docVIP

 PAGE \* MERGEFORMAT 9 Hypermarkets how to promote the full source of customers? There are many ways based on customer categories, such as the old customers, new customers, high-quality customers, non-high-quality customers, key customers, general customers and so on. If the geographical distance as the standard, but also can be classified as a distant source of customers, near-source client. For example, convenience stores, residential customers are essentially people of this district, these clients what we call near-source client. Shopping malls of customers from all sides, many of which are foreigners, the farther away from the mall customers, we call the Yuan-Yuan customers. We are far from the source to customers and near-source clients collectively referred to as the whole source of customers. Some stores customer orientation is very clear, that is specifically for near-source customer service, such as the above said plot convenience stores. However, the large-scale stores customer orientation is a source of clients for the whole. One question is: the source of customers located in all major stores, how far from the source to attract customers? Here is an example. In 2004, with the Zhengzhou technology market (mainly engaged in computer and business supplies) all the way across the Dongfeng Road, the new opened a large computer store called Buynow area of foot, 2 million square meters, business product positioning also higher Many well-known brands at home and abroad have come in and that the construction is relatively modern, however, since opening the business has been tepid, and the road opposite the technology market of the coming and going in sharp contrast. Shopping is very anxious to devise ways to be promoted, for example, every holiday on the square in front engage in promotional activities and cultural performances, but the cold front the situation is still difficult to change. Why are the two markets is only separated from the way it was