In 2002 Chinas major color TV brand communication difference analysis.docVIP

 PAGE \* MERGEFORMAT 7 In 2002 China’s major color TV brand communication difference analysis 1, Konka 2002 is the main mode of transmission of digital TV, and Samsung, a subsidiary of the co-operation of plasma TVs, LCD TVs, followed by the construction of an industrial park. Konka lack of communication strategy design, the impact of the two giants, the decline in brand image. And also there are some Louqie-style propaganda, such as the huge investment to build a new image, can Konka’s image is not new at all do, Konka business problem with public opinion and the industry, we are clear, but not because of these problems, we they should admit its mistake and has been in the stage, as if in the industry could not lift their heads, this approach is a serious mistake, spread a very important target is the end-consumer market rather than the macro level of public opinion. 2, Changhong Changhong more than a year the main topic of rear projection TVs. Fact Changhong has been expressed rear projection TVs in the domestic market share is very high propagation direction. Rear Projection TVs should be said that the contribution rate to the Changhong is very significant, and for Changhong’s image-building and sales of ordinary color TV has played a massive stimulus. Rear Projection TV in fact a tool for the transformation of Changhong brand, Changhong rear extension has been recognized as the industry, and, actual sales results are already evident, and the products in question from a transition to the star products. Changhong brand in the past gives the impression that large, heavy, old, slow reaction rate. After importing the impression that rear projection TVs significant changes began to occur: new, there are scientific and technological strength, internationalization, strong fashion element starting to show. Rear Projection TV is a sign of Changhong’s brand transformation, projection is just a new color TV, which in the end how much the significance of the desi