In 2003 thermal underwear large inventory of.docVIP

 PAGE \* MERGEFORMAT 7 In 2003 thermal underwear large inventory of A, thermal underwear market phenomenon: According to experts predicted that the winter of 2003 will be a warm winter. For many manufacturers, thermal underwear, it was a cold winter intolerable. Some manufacturers may have a feeling this year, seriousness of the situation, from the March start of the ad, in May to start the investment. Although these manufacturers are fully ready to work, but they failed to prevent the final price on Cidaojianhong and collective diving. Although some manufacturers, for those who take the lead in diving, teeth, but the forced situation of severe competition, but also had one after another, not far behind. If the pre-buy one get one free, then also some timid, then to buy a gift three a bit barely veiled, and later buy a gift some of the brand is simply dried up six of the hysterical. As a result, the price has also blown the clarion call diving. Who wants to dive, not diving, how to do? A number of manufacturers of the discourse reveals a number of helplessness. Although some business chiefs, claiming their sales situation, a good few months to sell hundreds of thousands, millions of units; even though their faces still smiling; but a discerning eye to see, it will be very aware of their smiles years, have become more bizarre appearance, obviously disingenuous. Secretly, thermal underwear to talk with the veterans who have sighed as he says: thermal underwear in the business can not do. This is perhaps the true state of thermal underwear this year. This year, the overall situation of thermal underwear summarized as follows: (1) the concept of speculation, and is no longer a speculation on the soul. (2) the role of advertising and Star significantly decreased (3) Price of collective Diving (4) competition fierce, rising inventories. (5) Brand melee, regional brand is very obvious, and no brand pre-eminence. (6) consumers are increasingly rational.