In 2005 in rural China milk powder market go from here-.docVIP

 PAGE \* MERGEFORMAT 11 In 2005 in rural China milk powder market go from here? Milk powder incident in Fuyang, China’s dairy giants have all unanimously, to pledge that will increase the intensity of rural milk market, the rural market as an enterprise new profit growth point. However, in 2004 about the past, the rural market, what? By the author in rural areas in Henan milk market research found that: the rural milk market, apart from a small portion of low-quality milk powder manufacturers because of Fuyang milk powder incident ‘reluctantly’ to withdraw from the market, but the whole market pattern ‘stars, or that the stars, the moon, or that the moon’. Milk powder incident in Fuyang, a turning point in the rural market In April 2004, China’s dairy industry, the outbreak of inferior milk powder incident in Fuyang, won the 13 delicate life. After the incident, relevant government stepped up the rural market supervision, investigated and dealt with a number of illegal milk powder producers, making the market the ‘vacuum’ situation. A number of regular milk producers have pledged to increase input into the rural market, rural areas to seize the milk powder market, industry experts and the news media are also optimistic about the rural market, cheer for the enterprise. The entire rural milk market have been unprecedented attention. Leader in domestic milk powder milk powder incident in Fuyang Sanlu Group is a direct victim of the turmoil in the markets of rural milk have a personal interest. Its relevant responsible person said, use 1 to 2 years time for the rural market integration, to adjust the current sales channels, reduce market intermediate circulation, reduce marketing costs, so that more rural consumers can not only buy, but also be able to afford to consume Sanlu milk powder, and plans to the original 40% of the market share of a further increase by 10%. Yili Group, have come forth, claiming to make use of milk powder incident in Fuyang milk powder