In the end the client when the What- !.docVIP

 PAGE \* MERGEFORMAT 14 In the end the client when the What? ! Recently, a look at the CCTV program, the hosts Shui Junyi referring to the ‘high-end visit to’ show interview with Russian President Vladimir Putin, U.S. Secretary of State Condoleezza Rice’s feelings, said that as an ordinary TV workers, head of state to face a superpower can not help but some disturbed mind, sometimes the word does not convey his ideas. After listening to feeling a little strange, and then derive a general question: How do you view customer? All along, the ‘Customer is God’ is a common business rules, but has recently often ‘customers are brothers’, ‘the customer is my wife’, and so claim. A few days ago to see a foreign book (The author is Robert. Polishchuk was President Reagan’s adviser) said ‘the customer is a child’! Is it the times have changed, the more backward, the lower the seniority of customers? Divergent views created confusion, uncertainty. Therefore, a comprehensive analysis is necessary in order to set the record straight! Strategically, ‘Customer is God’ The nature of a market economy characterized by that? Is the finite nature of resources. Here resources include: human, material and financial resources, time, and so on. Limited resources determines that any one vendor can not monopolize the whole market, nor can the whole market of potential customers as part of its marketing target customers. For example: a production of a large shoe manufacturer, if it’s customers is that all men and women, then he is also not far from bankrupt. Therefore, limited resources determines the market segments, that is, the enterprise focused on the use of limited resources in a part of the specific customers. Because this market segment of ‘concentration’, companies will be able to know more about than their competitors in this part of the specific customer needs, design and production of the products are better able to meet this need. Therefore, the essence of marketing: ma