In the enterprise value chain of activities in the entire process of selecting a comparative advantage.docVIP

 PAGE \* MERGEFORMAT 15 In the enterprise value chain of activities in the entire process of selecting a comparative advantage On differentiation, and target concentration strategy, currently there is a trendy but it is also bad tendency to appeal to enterprises should mainly through the core technology and high-tech culture to get the difference. Regardless of financial and technical level of advanced development of new products tend to lose very thorough, the comment was ‘Panda developed phone is a farce, himself the child from the maternity ward directly to the crematorium’. Not long ago, called VCD developing a core of their own movements to train the voice of noise 1:00, in fact, the non-VCD enterprises do not want to have, but can not also, theorists speak standing waist hurt, we can not be fashionable some sounds , it seems very reasonable in fact fascinated by something ridiculous. Of course, companies such as Changhong, in addition to overall cost leadership strategy to control the market, while low-end machines, but also by developing the core technology hegemony 38-inch, flat screen and other high-end PC market, as Changhong’s annual net profit of 20 million or more, there are of adequate financial and technical personnel reserve. Differentiation should first be cut into the eye to compare the advantages, such as the appliance industry with the perfect after-sales service and products better suited to Chinese consumers demand the formation of an international brand with a competitive advantage. In fact, many domestic enterprises, the most have the ability to differentiate is the way to a deep understanding of local market and consumer delicate, humane care. Downturn in the consumer market environment, through in-depth study of consumers, and tap potential demand, you can enter the number of non-competitive areas. Pui Pui-kai, Zhujiang buck device, security device must be a letter to lose weight, Haier ‘small child prodigy’, ‘sweet potato wash’ wash