Innovative packaging with a differentiation strategy.docVIP

 PAGE \* MERGEFORMAT 9 Innovative packaging with a differentiation strategy With the constant improvement of national drug legislation, industry regulation efforts have been strengthened, while products are becoming more homogeneous, more and more intense market competition, how to enhance the core competitiveness of enterprises and brand, become most concerned about the topic. With rising costs and downward pressure on drug prices, health reform facing the opportunities and risks of the New Deal, in size and profit on the lack of coordination, and the development of the “bottleneck” has become increasingly prominent, operating under increasing pressure, many companies Start looking for a breakthrough, but a simple, easy part been ignored by most enterprises - improving the image of product packaging and design innovation. Dilemma for packaging One designer has complained: “The company leadership that does not attach importance to the design, never let us participate in marketing, product strategy meeting, usually only use us as artists.” Indeed, today most of the top pharmaceutical companies focus only on the production, sales, but ignore the design aspect. Many drug companies get a new number, does not consider how to plan the first image of product packaging, but the free market designed to hurry, or simply by printing free design, and then marketed. With the extension of enterprise product lines, varieties enriched, when put together a dazzling array of product packaging, they will suddenly realize: product packaging variety, fragmentation, there is no core elements, it is difficult to determine them from a business, not to mention consumers. Seller frustration, the products are many and messy, and sometimes are not aware of their own in the end product, dealers complain that packaging design is simple, rough material, no significant level, continue to suppress the price of space experience, sales experience a great resistance. In fact, most ente