Innovative products to treat and prevent copycat.docVIP

 PAGE \* MERGEFORMAT 4 Innovative products to treat and prevent copycat Recently, with a wish to introduce an innovative communications products, companies, products, promotional ago, business management has a concern: as an innovative product, how to face possible competition to follow suit. A large number of investment companies to conduct market cultivation, once the onset, how to prevent copycat brands to steal the fruits of success. On this topic, combined with previously proposed by the author of ‘exclusive category’ theory, summarized some of the basic methods and ideas, perhaps similar inspire troubled companies. Enter the so-called method of discussion, the first two with the title-related chatter ‘extraneous’ words. Follow the trend of emergence is not all bad, we should use a longer-term perspective on the way competing products to follow suit to join. The potential capacity of the market needs more corporate and product development, consumer brands together with the need to cultivate a number of mature and did not follow the trend may be the least optimistic about the phenomenon. Competitors can follow suit must be the tactical approach is the external performance. We must understand the enterprise’s overall strategy can not be to follow suit. In other words, a fresh recruit, and ideas-style success, it can easily and quickly diluted because they were to follow suit to prevent copycat nature to rely on enterprise systems From EMKT. marketing strategy, brand strategy, the strategy, under a unified various management methods and unity between the worthy. Prevent follow suit in the concrete may be many ways to deal with, but the thinking is only one, that is, empathy: If you are to follow suit, do you how to do? What are you most worried about? When we know how to follow suit, then of course you get the method to prevent follow suit. First, market promotion of pre-charge well prepared to follow suit to avoid the establishment of barriers to block