Inflection point coming real estate developers brand marketing communication strategies on how to adjust-.docVIP

 PAGE \* MERGEFORMAT 10 Inflection point coming real estate developers brand marketing communication strategies on how to adjust? Drove off in the Shennan Avenue (Shenzhen), no longer see the avalanche of real estate signs advertising; car traffic frequency, rich baritone often issued with a ‘8888 ‘telephone numbers of the real estate advertising, has gradually been car promotional advertising substitution; opened the SAR Handelsblatt reported, fullfullreal estate ads in the past seemed to disappear; as some real estate intermediaries have fallen or escaped or dying or bankruptcy or bankruptcy, and even the public phone in real estate marketing ‘spam’ messages are also much less ... ... This is a strong signal! This is a turning point in Shenzhen and even the advent of the national real estate industry a signal! The appearance of advertising behind the phenomenon, the Shenzhen real estate transactions remained in the doldrums, property prices all the way down; it is watching the real estate business mainly to try to wait for the policy of vitality or market opportunities; a consumer to buy a not to buy or continue to look forward to the psychological price of ; it is real estate agency contract front, save the vital forces ... ... Shenzhen is China’s real estate can be described as the ‘pioneer’ city, this ‘pioneer’ is not only reflected in the development of business model and brand management, where they were reflected in the price. From 2003 to 2007, the Shenzhen property prices took off like a rocket the most outstanding in the country. Today, the value of a price collapse is the return of Ye Hao, is the normal fluctuations in the property laws of the market Ye Hao, sales slowdown in the overall industry downturn, these are the most convincing: ‘turning point’ has arrived without controversy a! To be controversial, has not these, but the turning point, after the arrival, or the post-Olympic era of strategic and tactical problems! To view the strategi