Industrial design new impetus to the development of enterprises.docVIP

 PAGE \* MERGEFORMAT 11 Industrial design new impetus to the development of enterprises ECCO DESIGN, president of the United States, said Eric Chan, ‘With most products, technology, manufacturing, marketing and distribution of the gradual assimilation of the product design is slowly becoming the only division of added value, and to promote participation in the global scope of product market competition . ‘21st century science and technology, market competition is the competition, but also industrial design competition. As industrial design as a manifestation of the importance of product design, design activities across the enterprise occupies a dominant position. Products as the business activities of the final results, directly face the market, can form a sufficiently attractive to consumers, so that he brought to experience the characteristics of the product value is the enterprise survival and development. With the emphasis on self and personality of consumers, markets are increasingly turning to diversification, segmentation, complexity, the product apart from the basic functionality to meet consumer demand, must also meet consumer visual, psychological feelings, that is, the product competitors from ‘object’ transition to a ‘spiritual’ level, he began to seek spiritual aesthetic and humanistic concern. Therefore, the product is designed to not only designed to ‘the beautiful shell’, but also need to meet consumer’s personal pursuit, and the use of comfortable, friendly and pleasant. Industrial design can only be in the market constantly improve the process of development can occur. In the era of material scarcity, in the ‘decisions on production consumption,’ the era of product design, never likely to occur. Only when the market is gradually improving, consumers have the right to choose their own time, product design could be regarded as a competitive tool, as a resource and strategic business tool exists. The operation of the enterprise, it has played t