Industrial enterprise marketing dilemma and marketing system.docVIP

 PAGE \* MERGEFORMAT 8 Industrial enterprise marketing dilemma and marketing system 2015 will soon be over, at this year’s projects, come into contact with several industrial enterprises, generally reflect the problems are due to the market downturn brought marketing performance decline, after in-depth research to understand found that these companies are basically In previous years, based on market demand, ‘barbaric growth’, the enterprise’s management has lagged far behind, especially in management marketing system, the basic is still in relatively extensive operational status, project sales-man combat, large customer marketing not Focus, not to force the development of new industries, the team are not enthusiastic, most cases are customers such as home, the lack of experience in marketing, marketing ideas and the model is not very clear, so there is a similar problem for industrial products in terms of how to build and improve their own The marketing system has become particularly important. Industrial marketing a lot of problems, which can be classified as marketing planning, marketing, basic management issues and marketing team growing problem three categories. Lack of marketing planning will make marketing has become a ‘passive marketing’ or ‘natural marketing’ state. No goals and plans, marketing staff are at a loss, but for some posts and other online hair reply, but for some phone call found a pass, the effect is obvious, their increasing lack of confidence, because there is no accurate information on the intention, but also Taking into account the travel costs, the market can not effectively plan, more in the ‘information phase’, can not accurately predict the market development, and can not predict the completion of the task. ‘Sales do not make the market’, leading to the market is not intensive, but hunting style staking, the more impossible to start with the larger market, is blind development state. Marketing, basic management is weak low