Industrial how to do branding-.docVIP

 PAGE \* MERGEFORMAT 22 Industrial how to do branding? Why does it take to do the brand of industrial On the number of consumer brands, we can not only familiar, but research must be more. On the contrary, industrial products brand marketing became a ‘love’ forgotten corner. Is it brand marketing industrial products do not need to do? Apparently the answer is’ NO! ‘. Because there is heavy industrial marketing the ‘gray market’ component (ie, fixed up through the gray research subjects relevant interests), making the brand supported by many SMEs in the absence of circumstances, can still complete the task of selling products to the point that many companies misunderstanding ‘brand is the game of the rich’, let’s small and medium enterprises not afford that, relying on ‘Xia Sanlu’ approach can still settle the obstacles on the road ahead. Insufficient because the main demand, coupled with the hidden nature of industrial marketing, resulting in theoretical circles of industrial marketing and branding a less concern. As market competition and further standardized, brand purchasing decisions in the industrial products will be playing an increasingly important influence. 1, the brand is conducive to establish a differential competitive advantage. A successful brand is a good product, service, person or place, so that the buyer or user access to relevant or unique best meet their needs value; its success stems from the face of competition will continue to maintain these values, the formation of a distinctive competitive advantage. With the industrial core product strengths gradually disappear (such as patents expire), different suppliers can form between the little price difference, in the mature industrial market, price competition prevails in the pressure of the supply for many traders are concerned, to prevent the general trend of the marketing effort is the key to industrial policy. Industrial market, product differentiation is difficult, and for supplies pass