Industrial how to open the way brand marketing.docVIP

 PAGE \* MERGEFORMAT 8 Industrial how to open the way brand marketing All along, the industrial products and sales channels and product features as limitations, very few, and directly to end consumers, “meeting”, so for the consumer packaged goods used in the “vigorous” brand marketing has always been not very seriously. However, with commodity environment change the living conditions of industrial products gradually to the mass consumer goods “near”, such as technology, product homogeneity, price transparency, openness, and so sales of industrial products, the competition between the relatively simple from the past, quality, technology, sale, and other elevated to the stage of brand competition. So, how to implement their own brand of industrial marketing road? dazzling in force in the mass consumer brand marketing, what can give a valid reference for industrial products? I am not alone express my heart jump vulgar opinion, for initiate intended. First: a homogeneous product, the difference of the function. I think we all know P amp; G, and I think you have used P amp; G’s hair more or less fish. P amp; G’s shampoo is a clear homogeneous aquatic products, the difference examples of functions. For example Rejoice, was issued for the smooth, Head amp; Shoulders, is for dandruff, and Pantene, is for hair care. can be described as flourishing, can freely choose. In fact, these types of products are essential to wash hair lotions, but because P amp; G gives the differences between their different functions, there is a different consumer groups, it opened up a different consumer shopping district. Similarly, now the nature of industrial enterprises in technology, product quality and not much on the main elements of the gap, if we blindly quality or fight, fight techniques, then for the customers, are almost equal to all the “look” , thus making them into a vague perception. However, if the opponents in the functional design, with the difference between a differ