Industrial enterprises brand marketing strategy.docVIP

 PAGE \* MERGEFORMAT 13 Industrial enterprise’s brand marketing strategy Today, all walks of life growing homogeneity of products, brands, customer selection of suppliers to become an important factor, because a good brand is the first-class enterprise and world-class product symbol. Because of this, industrial enterprises, many enterprises have begun focus on brand communication and construction, and proposed business must be based on ‘product’ and ‘brand’ to run the two main theme, such as Yuchai power, when the wind engine, Bosch and many other corporate brand advertising often glimpsed in the China Central Television has become the era of industrial brand marketing pioneer. This gives us sends a strong signal that industrial enterprises began to gradually enter the age of branding. With regard to the need for manufactured goods brand to this question, Guchang Rong, Wen-Hui Zhou, Dan Zhang and other authors of the article has a wonderful discussion, where I do not want to repeat it, just for the industrial products industry, how to brand management, how to take The brand marketing strategies were discussed. First, the quality of support strategy Product quality is the brand’s ‘lifeline’. First high-quality brand-name products as the basis, since the brand’s creation, protection and development of the final analysis, depends on the clients (including end-customers) on the product quality trust and praise. President of the United States industrial competitiveness Committee Chairman John said: ‘In today’s competitive environment, the neglect of quality issues and tantamount to suicide. ‘To note is that the quality of industrial products can not stay in the general quality standards, while proceeding from the market demand, in-depth understanding of the customer’s quality requirements. Industrial product quality mainly in the following three scales: (1) functional; (2) Endurance reliability; (3) service. In other words, more product features should be approp