In short supply of marketing double-edged sword Maotai.docVIP

 PAGE \* MERGEFORMAT 7 In short supply of marketing double-edged sword Maotai Wu Hua Tian Bao, Long irradiating buffaloes of the Market. Royal Maotai natural temperament, it can only be doomed rare thing. Shortage has been a sad figure Maotai noble, quiet, if only because the child’s demeanor at only a million people fewer eyebrows empty lane. With the dramatic price increases this year, and quotas Maotai supply of wine before making this placid surface stirred up a thousand ripples, there was reason to re-focus the impact of the shortage of resources Maotai, as this will directly determine the fate of the future of Maotai. Our judge is that for Maotai, the shortage of resources, more and more like a double-edged sword, both the successful ascent may thus help Maotai, but it is also possible to Maotai miss huge market. How to resolve the matter, really need to have balance, the need great wisdom. Analysis 1: a shortage that could allow Maotai to get hold of the right to speak to complete the brand’s strong increase. Maotai liquor-making industry in the high-end occupy the absolute leading position, belong to a strong pricing power of the top luxury brands, from last year’s 440 yuan soared to 538 yuan, just one year the proposed projects, so we really seen all the charm of hand pricing . Of course, the charm behind the consumer countries for Maotai liquor brand recognition. With the 1000 U.S. dollars per capita GDP across the barrier, China’s luxury market is expanding at a rate more than 20%. And international luxury brands compared to the profitability of both Maotai or price positioning on both favorably, while the use of pricing power is more powerful. According to relevant sources, the company is currently Maotai the release of new capacity between 2011-2015 are only guaranteed 10% -15% sales growth, well below the current 50% of the supply and demand gap and 20% -30% annual growth in demand , Maotai 2008 market shortages will be more than 07 over the