Improve the marketing network to improve the monitoring ability of cigarette retailers.docVIP

 PAGE \* MERGEFORMAT 25 Improve the marketing network to improve the monitoring ability of cigarette retailers China’s accession to the World Trade Organization (WTO) after the tobacco industry is facing severe international competition situation and the increasingly difficult living environment. Cigarette consumption market in China accounts for one third of the world market, the international tobacco companies known as ‘the world’s largest, the last piece of cake’. WTO accession negotiations, the United States to China to open up cigarette distribution system, to allow foreign tobacco companies to China all set up their own distribution channels. Although they did not achieve their goals, but the tobacco monopoly franchise system and the WTO is a fundamental principle of opening up the market went against, with the Western countries to open up other areas of the market, they must find ways to prize open the door to the Chinese cigarette market, open market, cigarette distribution will also be inevitable. In the face of competition from multinational tobacco companies, under pressure the entire industry are more profound and urgent to establish a sound system of cigarette sales network is the ‘China Tobacco’s most valuable strategic project’. To this end, a sweeping nationwide tobacco industry cigarette sales network is being established and improved. First, cigarette sales network to establish and perfect the necessity and importance of Cigarettes as a monopoly franchise fast moving consumer goods, their sales channels with a ‘control’ feature, the entire management system is a top-down setting. From the State Tobacco Monopoly Administration to the provincial bureau, to the ground PUC, to the county bureau, and finally to a sales network in rural areas, tobacco sales reflects a ‘vertical management, franchised monopoly’ characteristics. With China’s accession to WTO and market economy in-depth, this monopoly is weakening. In this situation, how firmly the