Industrial enterprises, why deviate from marketing bonus-.docVIP

 PAGE \* MERGEFORMAT 5 Industrial enterprises, why deviate from marketing bonus? Economic growth slowed slightly, the domestic industrial sector immediately messy than 8.7% growth rate, the net increase in the amount of tens of trillions of base alone is an annual astronomical why our industrial enterprises in the stock is huge, huge incremental economic background, always feel beautiful summer, and has been shrouded in the haze of winter then? Yedun Ming believes that there are three reasons for a bonus of turning a blind eye to industrial marketing, there are management style , there are operating values, there are ways of thinking. industrial companies wishing to get rid of the dilemma, we must push the fence business thinking to myself, so that internal resources around the customer experience, customer value and calm flow. The first reason, pragmatism crowding out the necessary space for retreat. Industrial enterprise decision-making, pragmatic style mainstream. Room, if filled home, vision is blocked, limited thinking. An administrator to see if there is a desk endless documents and reports, business focus will naturally be involved issues unbearable. entrepreneur, chess master, intrinsically related. focusing on real space, but the alert intraday trend and points. want to win at? would have to start at the overall situation concept. bigger picture is that retreat, not swayed by petty, regarded as clear a game of chess, a project, a division, a business gains and losses. Lazi vigorous and confident win at. The second reason, mistakenly price equal to the customer value. Heavy chemical industry, began to be effective management of the. At lower costs, lower prices to buy, did not improve product quality, product margins are still marking time. Many industrial companies may think that lower prices, so that customers will be able to save costs, the province is earned. Yedui Ming believes that reducing the supply price, the customer will jointly promot