Industrial enterprises in brand communication- Xugong eat crab.docVIP

 PAGE \* MERGEFORMAT 10 Industrial enterprises in brand communication: Xugong eat crab Industrial enterprise and customer touch points are usually three: the companies themselves, products, services, or personal contact, according to different points of contact the brand of industrial enterprises can be divided into the appropriate mode of transmission of three types: corporate communications, marketing communications and dialogue, communication. Corporate communications the object of the most widely used, upstream suppliers and downstream distributors of natural essential, government agencies, financial, industry and other interests of the broad impact associated with the brand are also important objects. marketing communication objectives closely with the marketing strategy, its budget and usually between the pre-sales target to set a percentage. The dialogue will focus on dissemination of the interaction of people, should be noted that, in addition to the company marketing team to communicate directly with customers, the company’s internal communication is also very important. Corporate communications, marketing communications and dissemination of the contents of the dialogue form, see the following figure. This one, three overlapping internal communications, which means the brand’s internal cohesion and external appeal is the same strain. Companies advertising, direct marketing and public relations are overlapping Second, they are all industrial enterprises in an important way of brand communication. Three modes of transmission in the international industrial enterprise wide range of applications, but also derived from a combination of more changes in the corresponding media is also a wide range of no less than the complexity of the spread of consumer brand companies. Nevertheless, the domestic industrial enterprises speaking, the mainstream media also focus mainly on the orientation of the professional media, communication is the main content is also