Industrial distribution of the characteristics of the composition and value chain analysis of key factors.docVIP

 PAGE \* MERGEFORMAT 12 Industrial distribution of the characteristics of the composition and value chain analysis of key factors 1, industrial distribution and differences in the distribution and characteristics of consumer goods As the market demand for industrial goods, the customer object is essentially the same consumer goods, the difference between the decision of the industrial distribution of mode choice model with consumer choice of distribution there is a large difference. The market demand for industrial goods is different from the inherent characteristics of consumer demand Industrial markets have been industry clients, with consumer goods, not the same as those faced by the general public is its small number of buyers, target customer base is relatively clear geographical focus, with in billions of dollars compared to individual consumers and industrial customers in group only a few one-tenth. With the fragmented consumer demand for consumer goods is different is that the demand for industrial products industry, customers are mostly large quantities, and purchases a large scale. Flexible terms from consumption, industrial demand is more inelastic in the short term by the effect of price changes is smaller than the multi-consumer, but for chemical iron and steel and other strategic products, its market demand is driven by the impact of macroeconomic volatility, etc. is greater. Industrial customers (buying objects) with the consumer buying behavior are different A wide range of industrial products in the industrial distribution market, the industrial distribution customers as demand for different categories of products purchased there is a big difference. Already mentioned above, these industrial products can be broadly divided into raw materials and primary processing of secondary raw materials, easy to consumption of auxiliary materials, spare parts, production of specialized equipment and OEM products. For the raw materials and secondary r