Industrial enterprise a marketing consultant that you do (next).docVIP

 PAGE \* MERGEFORMAT 5 Industrial enterprise a marketing consultant that you do (next) Industrial enterprises and co-marketing consultant to reach a consensus, the next problem is that the service targets set. Consultancy services provided by the indirect values, goals, services that can be considered value judgments involved in the problem. Can not judge, or judge of the service can not be quantified , is the undercurrent, ready to engulf the customer’s verbal praise. Ye Dunming that judge the value of the marketing consultant, you can learn the complex chess set. regardless of market objectives are achieved, the results are to the point as the origin, then back the success of the process elements View key to marketing consultants to provide advice to play what role. So, how to set marketing consultant service objectives? Ye Dunming that there are three logical questions worth marketing consultant and industrial companies both carefully think about, then you can combine business needs, the formation of the specific content of the marketing consultancy services. First, in addition to physical resources, the enterprises in the end is missing? Sufficient resources of an enterprise, its internal marketing and external marketing of the range of options, a lot will be large, while marketing consultant, you must look to the corporate entity of resources, the observation of soft shortage of resources. Generally speaking, the enterprise software resources There are three missing: the lack of systematic planning, lack of planning protection, lack of execution system. corporate executives enough to open, three missing, filled easily, if the closed management practices, marketing consultant is best not to take orders. Second, the industrial marketing consultant can do? For high-level, the marketing consultants to provide a system inventory and recommendations for improvement, the role of chief of staff headquarters actor, for the middle, the marketing consultan