Industrial cross-Bit Marketing.docVIP

 PAGE \* MERGEFORMAT 11 Industrial cross-Bit Marketing ‘I-type I SHOW, welcome you to Shanghai! ‘Hong Kong singer Alan Tam Siu Mimi away from the referee sitting down to a little girl that participate in the competition. Recently in a television entertainment program, a Dupont-themed ‘I-type I SHOW go to Shanghai’ singer selection program has attracted a lot of fashionable men and women of the attention; In addition, many major cities in the domestic outdoor advertising, vehicle advertising subway, often occur with Tetra Pak, INTER, APP Asian pulp and other multinational industrial brand media campaigns. As a complementary class of industrial products, skip the production enterprises, and consumers face communication, it seems that for multinational industrial companies is nothing new way, when we go into these successful brands of ‘alternative methods’, we will find that this cross-Bit Marketing the way it is these multinational companies where success. A number of domestic industrial enterprises, has been exploring the subject of marketing innovation and hope from the current tradition, the original trade-type marketing, research across the essence of digital marketing, may be able to give some inspiration of domestic industrial enterprises. Into the industrial inter-digital marketing Industrial products can be divided into industrial goods and industrial raw materials, two categories, the way in marketing differentiate these two types of industrial products, industrial goods (such as: automotive, lubricants, etc.) of its marketing patterns and consumer goods are similar is end-user marketing the core, expand the channel, terminal, publicity, promotion marketing. And industrial raw materials, is an integral part of commodities, because of its unique expertise and targeted, often with a direct manner and downstream enterprises to establish a buyer-seller relationship, such as industrial products company, is a passive supporting role is basically to develop