Industrial Brand collapsed- brand building can not wait.docVIP

 PAGE \* MERGEFORMAT 8 Industrial Brand collapsed: brand building can not wait The Chinese market is a legendary market, whether you are in a relatively mature industry, or in the fledgling industry, there is the opportunity to rewrite history. In this market, there have been rapid rise of many companies to become the industry leader in precedent. However, should not be overlooked is that many enterprises in the brand is not on the agenda, even those that are relatively large, with a certain well-known enterprises in the brand, but also the lack of comprehensive integration. For those who are not first-line of industrial enterprises, not to mention the brand, and when they heard the word when the brand, they naturally feel that they are too far away from. Nevertheless, both the consumer Ye Hao, industrial matter whether the Chinese market are the last piece of treasure to create the brand, which brand of non-first-line industry, no doubt, a very rare opportunity. The same time, the lack of brand awareness of the industrial enterprises to put forward demands, we must seize the opportunity to effectively integrate the brand, to promote the rapid rise of the brand. Moreover, many enterprises have the brand invaluable piece of land, when landing on a beach, but also found a very negative issue for us, that the cost of the brand is to create year by year. Therefore, brand building can not wait! Soaring cost of brand building is mainly reflected in two aspects: 1, increasing the cost of marketing inputs With the prices of raw materials in recent years, giving many enterprises unprecedented challenges, and thus to declining profits. Although the profit drop, and may be marketing costs are increasing year after year. The cost of inputs such as advertising, rough calculations, from the 1997 to 2007, 10 years doubled the price of ads 28 times the past two years people obviously feel that the rapid price rise, but we often joke that, whether it is Consumer goods