Industrial Brand Integrated Communication Strategy.docVIP

 PAGE \* MERGEFORMAT 6 Industrial Brand Integrated Communication Strategy Brand communication, give us the impression that it is household electrical appliances, fast moving consumer goods directly to final consumers, manufacturers and other things, and for vendors to conduct business marketing thing, and for vendors to conduct business marketing do not need brand communication, which is Misunderstanding 1: There is another important brand communication errors is on TV ads, newspaper ads, for lack of understanding of industrial brand communication strategy. With the WTO, China’s great cause of the business environment will be the internationalization of the domestic market into the international market, the domestic-oriented, a large number of industry giants to rely on technology and brand pushed open the door to China, we can only domestic companies to price competition to win the world A packaging giant’s operating margin was 22%, while the closest substitute for operating margin was 10%. In the domestic, industrial famous brand and the brand spreads in general are 10-30%, while foreign countries is as high as 30% -60% of marketing in developed countries today is our tomorrow, this spread will continue to grow as the market matures Great. China’s power tools production technology leader in the global ranking, are sold all over the world, its output accounts for 70% of the world, but only 10% of sales revenue, profits less than 1%. In the large central air-conditioning project bid on, in fact, has evolved into a large part of the competition between several giants, many domestic enterprises are only central air-conditioning to fully master only. From the buyers point of view, industrial areas, many products are asymmetric information, combined with the risk of after-sales service. In order to reduce risk, rather high prices have to choose the big brands, ‘no one had been dismissed because of purchase of IBM computers. ‘From the dealer point of view, agents