Inside the gun out of power.docVIP

 PAGE \* MERGEFORMAT 7 Inside the gun out of power Advertising conditions for survival is to continually creativity, and creativity this thing should distinguish between national boundaries, which is why the industry has been very fierce and shouting the ‘localization of international brands, local brands international,’ a great market in root causes. A year later, foreign investors can set up wholly-owned advertising company in China, a considerable part of the local advertising companies, this news as a ‘tiger’ and talking crazy, of which there are several important reasons, the first multinational advertising companies waist surmise from the original agent signed by major clients, global agency contract, no chance to meddle in local companies, ‘money’ power Nandi; Second, large foreign company’s global operations background, so that the vast majority of local companies in the dust; 3 for foreign advertising companies and was advanced effective than the local companies to prove that the production process, so that the majority of local companies are struggling to imitate Duocheng ‘Handan toddlers’ fruit, 4A level in more sense just posted on local advertising companies face a character. Points from the above analysis, it seems can draw the following conclusion: that time, local advertising companies, life will have died! No, not natural but in reality! This paper begins with the said: the advertising industry to rely on creative living for. This ‘creative’ should go from the broad scope of consideration and should not be limited to a few award-winning flat, a few dig the wallet of the advertising slogan. Ideas covered in the strategy, advertising, public relations, marketing, promotional and other levels and channels. The most important is the creative face of the market. To give a very simple example, the domestic Many foreigners, 4A in the eyes ‘creative general’ ads often can lead to strong sales, but includes ‘Ogilvy amp;amp; Mather’, including a num