Insight into the companys brand and product brands strategic value of.docVIP

 PAGE \* MERGEFORMAT 9 Insight into the company’s brand and product brand’s strategic value of Between the company’s brand and product brands the value of a fundamental difference between the two operations in the enterprise’s strategic location, the strategic function of the difference. Corporate brand strategy to guide the company’s business decisions and business strategy for the implementation of business strategy and landing to build internal and external platforms, a strong corporate brand for the company industry development and selection of human resources, investment and financing activities, etc. to create a good implementation of internal and external environment, thereby supporting business strategy goals. On the other hand, companies need to carry the brand to achieve ‘Parenting’ advantage, strategic functions, the company brand is the ‘mother’, the product brand is the ‘child’ to the company’s brand leadership and help brand development and construction of company resources, the company Brand Equity delivered to each brand, in order to endorse the development of product brands. The product under the brand management strategy in the enterprise is a business strategy to achieve an important carrier, but also consumers and businesses to achieve carrier connection, of course, carries the brand transfer brand equity to the company the responsibility of nurturing ‘mother’ brand, the formation of ‘mother’, ‘sub’ positive interaction between brands, and ultimately the accumulation of intangible assets the company to promote the company’s sustained and rapid development. Company’s brand and product brands the difference embodied in the brand building objectives are different, a different scope, targeting different starting orientation different: The purpose of shaping the company’s brand is to corporate values and character passed to the stakeholders that corporate philosophy and direction of development in order to establish the enterprise goodwill an