Intense competition the brand to break through-.docVIP

 PAGE \* MERGEFORMAT 10 Intense competition the brand to break through? Good-bye to volatile golden years, now a high degree of homogeneity in the product, the market environment under excessive competition, many brands are not frightened ushered in the era of little profit flat. Examine the feedback from the market to come back sales data and performance reports for many brand managers, marketing managers headaches are: the effect of advertising is no longer surprising, promotions, and no longer have an extraordinary effective; and the charm of the brand has been in a day by day weakened competitors. How to do? Intense competition, the brand to break through? Strategy 1: The large-scale, OEM-generation processing to achieve low-cost breakthrough Strategic management guru Michael Porter has pointed out that ‘low-cost, high-difference strategy is to focus on three basic competitive strategies. ‘Low-cost, Porter was ranked the first among the three basic competitive strategies, we can see that, control the total cost to maintain a low cost level of competition in the market for businesses to win importance. Therefore, in today’s white-hot competition in the market environment, to conduct large-scale production, as well as strict control of every aspect of the expenses, is undoubtedly the low-cost companies a competitive advantage to win the only way. With raw material costs and expense of a decline in the total cost will naturally be lower down. Selling price is 10 yuan the same product, if the cost from 5 yuan to the current 3 yuan, then the business if not to open up new consumers, conquer new markets, they would have to win the market share of existing more sales than the original profit. The OEM on behalf of the processing of this approach is more direct and reduce the cost of investment of enterprises, enterprises need to build factories, buy equipment and hire workers and pay only a low processing costs, so, the mass production of lower cost, more be ab