Interactive advertising the advantages amp;amp; disadvantages.docVIP

 PAGE \* MERGEFORMAT 6 Interactive advertising the advantages amp;amp; disadvantages Interactive advertising application of advanced interactive communication technologies, using a more rational mode of interactive communication, breaking through time and space constraints, information dissemination, both in quantity and in the speed far more than traditional advertising. At the same time raising consumer advertising to receive or transmit information, convenience, low cost and timeliness. In particular, the interactive advertising the new building of the transmission by sexual relations between the two sides of the main, unlimited free advertising consumer enthusiasm and inspire their creative advertising, dissemination of advertising desires. As a result, also created an interactive advertising relative to traditional advertising has several advantages. 1, the advertisement portrayed a more vivid Advertising as an attention economy, the strengthening of its attractiveness is particularly important. Traditional advertising, TV advertising than radio ads or the reason why print ads more attractive is that it can at the same time provide consumers with regard to visual and auditory stimulation and enjoyment. Interactive advertisements than traditional television advertising available to the consumer a more vivid visual and auditory stimulation, combined with interactive features to bring a sense of control and the presence of a sense of, more lively and interesting interactive advertising experience also allow consumers to remember. 2, TIMELINESS, more efficient George Stalk (1988), in the ‘Harvard Business Review’ on ‘time - a competitive advantage under the resource’ proposed time-based competition (Time Based Competition, TBC) concept. In his view, the time impact of demand and competition is becoming a major factor. Interactive advertising allows advertisers and consumers real-time communication, in timeliness of the traditional advertising can not be c