Interactive Marketing and Agency Face.docVIP

 PAGE \* MERGEFORMAT 7 Interactive Marketing and Agency Face In my last column an article mentioned in the search engine advertising model offensive, the original portal site ‘s place’ type of advertising model has been a great shock. This grew out of a newspaper by circulation of the practice of selling advertising, have had to change. Commercial factors, prompting everyone to consider the question: from a revenue perspective, what is the new media? Many, including me, Internet watchers believe that new media is no longer the media. Looks very strange sentence, if the essence is: the new media can not put its message receiver as there is no response to audience. In other words, including advertising, including marketing behavior, can no longer merely to consider how to ‘propaganda’ (Propaganda), but also to consider how to ‘spread’ (Communication), or, more straightforward to say, how to ‘dialogue’ (Conversation) . With regard to this, then we can understand from three angles. The first point of view more in the academic and theoretical circles. Overseas, many universities have already abolished the ‘ad’ This course, while the upgrade to ‘integrated marketing communication’ (IMC) program or professional. Position from the communication theory, to a one-way communication as the core of the promotion is long-gone thing, not to mention, in the English context, Propaganda is a pejorative term (such as Nazi Germany during the dissemination of research called Publicity studies). However, this time, practice seems to fall far behind the theory, until today, we can also see far too many one-way propaganda model of advertising. The second point is the so-called ‘interactive marketing’, which is known as the Integrated Marketing Communications, one of the six tools. Internet-representative of the new media age, interaction is the core of a part and, indeed, is widely used in the industry. New Media was given to increase the interaction of the glorious mission, rath