Interactive media and marketing to consumers the impact of the.docVIP

 PAGE \* MERGEFORMAT 8 Interactive media and marketing to consumers the impact of the Advertising is one of the leading brand communication, it spread to consumers through a variety of media, brand information, brand spirit, and build a brand personality, and thus the formation of a strong consumer brand psychological influence. Thus, the advertising media have significant effects for consumers. Now, with the increasing development of the Internet and widespread use, have infiltrated every aspect of people’s lives, but the resulting interactive marketing is being more and more people are familiar and accepted. In order to more accurately understand and master the interactive marketing impact on consumers and marketers, i-merge China, as a very successful interactive online advertising company, in September 2007 invited well-known market research agency conducted a Sinomonitor International one on consumers and marketers more understanding of interactive media, research, in the 1200 consumers and 400 marketers online survey, i-merge China have made an in-depth analysis from different perspectives. Sources of information and media selection Brand awareness is the basis for consumers to buy the brand in general, consumers would not be right without the knowledge of a particular brand to purchase the brand. Brand advertising the brand through the dissemination of knowledge, although not a direct perception of the brand to consumers, but it can greatly enhance the efficiency of consumer brand awareness, especially in the short term to build brand awareness obvious effect. So, how to choose a fit and brand their own media to let consumers know the brand then? First, let us look at the first attempt to contact customers and understand a new brand or new product, its source of information choices. To learn from the research sample, we can easily find, the Internet, as a new kind of media, has, together with TV in this traditional media as consumers learn about th