Interactive- the inevitable choice of brand marketing.docVIP

 PAGE \* MERGEFORMAT 10 Interactive: the inevitable choice of brand marketing text / Ccile Conar Translation / Caidong E For brand marketers, in order to influence him to support a retailer own brand is not an easy thing, which seems to invite a man who, like other people’s parties. Therefore, more and more difficult to input from the brand communication to get high returns, to influence the target shoppers, brand marketing to what to choose? The good news is, in fact, brand marketers are still many options. That is the embodiment of the “trade” (Commerce The main meaning of the word, dictionary scientists, editors, Webster will be defined as “on the ideas, opinions and attitude of the exchange, the exchange of a social communicative behavior. “commodity trading, in fact, is the relationship between the interaction between people. To be successful, marketers must be committed to take every opportunity to interact directly with people. Published in June 1999 lt;lt;line of cars Declarationgt;gt; (The Cluetrain Manifesto made a similar point of view, four Internet experts for the Internet age traditional business way of thinking, the author of The Cluetrain Manifesto, described an online exchange new reality, stressing that “the market is the core of dialogue.” core of their view is: Shopping is a transaction between two people. From ancient times to the present market bazaar, shopping, online shopping, no matter which way, people like interaction. The real needs of people Every day we have a lot of target groups and the opportunity to meet face to face, from which we can understand the needs of shoppers and the purpose of purchasing merchandise and other information. On a global scale, we detect some strong trends. As the world trend of globalization, more and more people are eager to have a like feeling in their own homes, with more and more large-scale production, people desire more and more personalized products, as our lives become more digital and