International chain stores into the customs the local retailer how to deal with-.docVIP

 PAGE \* MERGEFORMAT 11 International chain stores ‘into the customs’ the local retailer how to deal with? Preface: In recent years, the international chain stores (hereinafter referred to as international chain) large-scale influx of all-round way in China, has told me the traditional form of penetration and annexation of the retail momentum. Someone exclaimed, ‘wolf’ coming! The face of international chains, local retailers generally felt unprecedented pressure and survival. Beijing, Guangzhou, Shanghai, Nanjing and Shenzhen, the bustling commercial lots, a large international chain away passenger traffic. China Chain Store amp;amp; Franchise Association, Guo Ge-ping, president of introduction, in 2004 there were a hundred nationwide chain of more than half of corporate profits declined. According to China National Commercial Information Center, the nation’s key large-scale department store, retail groups, Limited, and general merchandise stores monomer statistics show that in 2004 merchandise sales were 0.91% (2003 0.95%), 0.89% (2003 1.1%), 2.1% (2003 2.4%). We psychology is clear, the real balance accounts, domestic retail enterprises basically never made any money, even at the edge of a loss, so we usually see that domestic retail sales are reported, never to mention profit, is actually a cry to spend money to buy sad! Have been among the hundred chain enterprises nationwide in 2000, Beijing City Lights, Fujian Huarong and other supermarkets have closed down in 2004. Since the international chain of retail enterprise of our people bring to such a huge impact on thinking about our approach, we may first inquire about the secret of a successful international chain. International chain stores to success Do not have his own money to open new store International chain giants for one year can be fired more than a dozen hypermarkets in China, to invest several hundred million dollars, the domestic rarely have such strong business. International chain really