Internet marketing insurance products, innovation or gimmick-.docVIP

 PAGE \* MERGEFORMAT 7 Internet marketing insurance products, innovation or gimmick? [Case Brief] ‘I shake, shake me, shake me’, ‘I am the master of income’ Recently, one called ‘shake the money technique’ micro-insurance products in the letter forwarding wide circle of friends, to attract everyone to click and buy it. The biggest difference with other insurance products is the way to get their income not you talk about it, nor is setting a good insurance company, but his shaking the phone shake out, how much revenue thanks to ‘shake.’ Since the ride After the Internet, a variety of Trolltech’s insurance products have begun to enter the public eye. various companies in the marketing of insurance products on the Internet began to make a big fuss, have put on the Internet for the traditional products of the hat so that Internet insurance products, so Consumers know that insurance products can also be fun, fun, lively and full of bright young side. To tap the user needs, good user experience Review special guests ①: Cui Hongbo, CEO of Shanghai right view brand management consultancy Ltd. Sunshine Insurance in this case, the insurance industry is indeed very instructive, first, to cater to the micro-channel user preferences, the design of the program is easy to spread, can be said that the topic of the use of the Internet users were viral marketing, the second In order to improve the conversion rate, targeted product design improvements made, in order to facilitate customer orders quickly, thus obtaining customer information, in a sense, has a strong ‘entrance thinking.’ is consistent with the first Internet company users, after thinking of doing business, but the problem is that insurance and financial products is a serious product, but also not too ‘fraud’, in this case in order to stimulate a high yield point, the insurance company is not able to meet the long-term, your portfolio characteristics determine the high income you can not forever, so in th