Integrity Marketing- no promise promise!.docVIP

 PAGE \* MERGEFORMAT 11 Integrity Marketing: no promise promise! In recent years, agricultural marketing, the author From EMKT. management were often met with some salesman in order to achieve their own ends, or for their own plans 1:00 fast and free to customers or subordinates ‘official seal plus reward’ commitment to a number of especially violent behavior, the results do not realize is that many times let the clerk inadvertently fell into their own hands digging the ‘trap’ where not only make their retreat the only Valley, but also to his own reputation has been damaged, we have look at the following set of cases: Case 1: In late April, A salesman Zhang pesticide manufacturers in order to achieve the first quarter of the company’s reimbursement assessment tasks, the end of the month before the customer Yahuo reimbursement, the following is his The dealer is responsible to the boss to do a Yahuo Liu telephone communication: Zhang: Liu Zong Hello, I’m A company’s Zhang, recently business was very good, right? Liu Boss: Oh, yes Xiao Zhang ah, hello, TOEFL, business was OK. Hehe. Zhang: Liu Zong, this communication would like to tell you one thing, if you look quickly at the end, and our company every quarter quarter assessment, this quarter given the amount of reimbursement is 50 million, Moreover, we also went to the pesticide selling season, and this quarter, I have completed 40 million and 10 million to complete the task I did not, on the 25th before, can you help to complete this? Mr. Li: help no problem, but how do we pull back down shop ah, ah now harder to sell goods, the following are paved, and you see if he can allow the company to support a slightly higher fee with us for Distribution? If your company can be a point of marketing costs, I was in the 25 previous models of 10 million, you do in the past. Zhang: Liu Zong, that such a bar, you first paragraph do, I give you 1,500 yuan to the company to apply for promotional expenses, costs wrapped in my